Happy July Baddies! I’m so excited about today because the Baddie Circle starts tonight 🥳 We’re always accepting new members, so let me know if you want to join!

💌Letter from Quinesha

What’s the cost of not achieving your goals?

Most of the goals that we set aren’t survival goals, and that’s the problem.

You not running that half-marathon doesn’t affect the food on your table. You not starting that podcast doesn’t take away your paycheck. You not building that business, not getting that promotion, not finally sorting out your finances...none of that affects your tomorrow in a tangible, immediate way.

Your brain knows that.

Your brain is constantly running a triage system: What's urgent? What has consequences right now? And when a goal doesn't have a deadline, external pressure, or someone waiting on you to deliver, you don’t have an issue putting it on the back burner.

But you’re paying a cost every time you put your goals on the back burner. The cost could be literal money, your time, or, most importantly, your identity. Let’s discuss.

Literal Money

Let’s say your goal was to contribute to your retirement, but you put it off every year because it just doesn’t seem urgent right now. Who cares if you don’t add $100 to your Roth IRA? Retirement isn’t for a few more decades- it can wait. (This was def me once upon a time ago) But compound interest is a thing. Every month that you wait is the time that your money could have been growing.

Your Time

Time passing is a guarantee. Why wait? By waiting longer to get started, things can progressively get worse. Then, by the time you get started, you’ll have a bigger problem to attack. Whether you start eating healthier to lower your cholesterol today or in four months, time still comes and goes. When we wait to start, we’re usually activating our inner perfectionist. Start now while it’s messy and you're unsure, and fine-tune over time.

Your Identity

Every single time you set a goal and don't follow through on it, your brain takes note. With enough broken promises to yourself, you have enough evidence to tell a story. “I'm someone who doesn't finish things. I always do this. I start strong and then fall off. I can't trust myself to do what I say I'm going to do.”

That story is dangerous because it doesn't just affect the goal you abandoned- it affects every goal that comes after it.

Then you find yourself dreaming a little smaller, and you don’t tell people about your goals because a piece of you feels like you won’t follow through.

So What, What Now?

You've been treating your goals like they're optional. As if not pursuing them is a neutral decision. But there's no such thing as a neutral decision when it comes to your goals. You're either moving toward the life you want or drifting away from it.

The money you didn't invest is still gone. The time you waited is still spent. And the version of yourself who keeps breaking promises to herself is still keeping score.

You don't have to have it all figured out. You don't need perfect timing or a perfect plan. You just need to decide that your goals are worth the cost of pursuing them, because they will absolutely cost you something if you don't.

Every Baddie deserves to thrive, not just survive. The question isn't whether you can afford to go after your goals. It's whether you can afford not to.

📣 What's New at Be a Better Baddie?

If you have goals but no real plan behind them, this free workshop is for you. Most women come in with 10 goals and leave with the right one and a real plan to execute it. Join me on July 19th for "5 Reasons Ambitious Women Struggle to Follow Through."

🌻Until Next Time

Stop quietly limiting your ceiling and doubt your potential. You were built for more than just getting by. Stop treating your goals as if they can wait.

See you next time Baddies!